May 2015 Issue of RV Executive Today

Table of Contents

10  How Mobile Is Your Website?       
Google's new algorithm -- and consumers' stampede to mobile devices -- require changes to dealership websites. 

12  Modern Camping Characterized by Greater Diversity of Participants, Demand for Free Wi-Fi  
The percentage of minority campers has doubled since 2012, and one of the most-valued campground amenities is now access to free Wi-Fi.  
    
14  CAST for Kids Exec Sees Growing Tie Between RVing and Fishing  
Jim Owens, executive director of a charity that takes disadvantaged children fishing, promotes the organization with a custom-wrapped motorhome. He says fishing enthusiasts are turning to RVs as the perfect way to travel from tournament to tournament.     

16  Dave and Debbie Norris: "Certification Is Just a Given at our Dealership"          
The Norrises, who were recently honored by the Society of Certified RV Professionals, have both worked at Parkview RV of Smyrna, DE, for almost 30 years. He's a certified technician, and she's a certified parts specialist.     

18 Website Listing of RVDA Associate Members and RV Industry Resources            
Need a new DMS? Want to find a trainer? Maybe you need help with your website? Did you know that RVDA has dozens of associate members that provide every product and service an RV dealership could need?    

25 More than 250 Dealers Benefit from Go RVing's Tie-In Program        
Although every dealer benefits from the exposure generated by Go RVing's national media campaign, dealers in the tie-in program have access to the leads that the campaign sparks. 

 




        
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