May 2021 Issue of RV Executive Today

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Table of Contents

10 The Importance of CRMs

The need for a CRM has become paramount. Customers want immediate communication. A great CRM gives it to them, so it’s important to create an experience that your customers want.

12 It Takes a Team to Achieve the Best Outcome for a Dealership Sale

Jesse Stopnitzky, a partner at Performance Brokerage Services and the director of the RV Division, recently took part in an interview with RV Executive Today to offer guidance to dealers on the selling of their dealership.

16 Driver-Assist Technology Can Help Overcome Fears of Inexperienced Drivers

A recent RV Trader Buyer Trends report stated that 19 percent of people considering an RV purchase, but don’t buy, are concerned about towing and/or driving the unit. Driver-assist technology in motorhomes and pickup trucks can aid inexperienced drivers in traveling safely.

18 Expectations

When you get a regulatory letter saying the dealership has made customer or advertising mistakes requiring immediate correction, often your expectations start with dread and large dollar signs. However, with proper care and diligence, you can settle the issue(s) quickly.

22 Insights from the Go RVing Demographic Profile Study, Part II

This study provides insight into the purchasing patterns and intentions of prospective and current RV owners. It can help target promotional and advertising efforts in their market areas.

30 New KOA Report: First-time Campers Drive Growth

First-time campers across the U.S. grew five-fold, while the number of households that own RVs increased by 2.6 million compared to 2019, according to the latest research from KOA’s annual North American Camping Report.

24 You’d Get a Second Opinion Before Having a Major Medical Procedure, Why Not for Your Business?
26 RVDA Is Looking for the Next James B. Summers Award Recipient
28 Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance