March 2017 Issue of RV Executive Today

Table of Contents
 
8     RV Dealers’ Confidence Level Reaches All-Time High                        

Results from the latest dealer sentiment index show that strong RV sales actually have dealers concerned about product shortages.
 
9     Majority of Dealers Predict Sales Increase of at Least 5 Percent      
Some 87 percent of respondents in Wells Fargo CDF’s survey say sales will grow by 5 percent, with 42 percent saying sales could jump by more than 10 percent.    
       
10     Well-Attended Shows Suggest another Strong Year in 2017            
Consumers have been flocking to winter RV shows, portending another good year for dealers, some of whom say the market could grow to 450,000 units.           
  
          
12   Shopping Trips: Attendance at Distributor Events Reflects Strong Retail Market           
RV industry wholesale distributor shows are drawing strong attendance this spring as RV dealers stock up for another good year.           
 

14     Getting Honored as a Certified Service Writer/Master Tech? “Pretty Cool!” says Lacey Pintado
Pintado,  who works at  Coach-Net helping people who are stuck on the road with mechanical problems, was recognized by the Society of Certified RV Professionals for maintaining her certifications. 


16
    More Reasons to Buy a Pre-Owned Unit from an RV Dealer        
Here are four good talking points for convincing customers that your dealership offers a superior experience to purchasing from a private seller.   


21     Go RVing Dealers Get New DVD, Pennants    
Starting this month, dealers participating in the dealer tie-in program will receive a new looped DVD as one of the program’s benefits. The DVD features short videos of families enjoying their RVs in scenic locations and is ideal for playing in dealership showrooms and customer lounges.

ALSO:

17       RVDA Hires Marketing Communications Specialist Eric Sisk






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Other Issues

  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com
  • January 2017 

    Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D
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