March 2016 Issue of RV Executive Today

Table of Contents

10  2016 Looks Good: Dealers Expected to Match Inventory to Retail Demand           

RV dealers believe 2016 will be another good year for them but will be cautious when building inventory.         
12  Total RV Shipments Up 4.9%, Travel Trailers Shoot Past Pre-Recession Levels    
Some 64 percent of the units delivered in 2015 were travel trailers. Class B and C motorhomes also grew robustly.      

14   Power to the People: How Strong Employee Retention Practices Create Value in Your Dealership  
Employee-centered policies don’t have to break the bank to make workers want to stay at your dealership.
16  Proposed HUD Rule Redefining RVs is Critical to the Industry  
The proposal--years in the making--finally brings clarity for manufacturers, dealers, and campground operators.           

18  Ian Isley of Affinity RV Chosen as Spader Scholarship Recipient  
Service manager Ian Isley is the second recipient of a scholarship to attend Spader’s leadership development program.         

20   Ask Jeff: Dealers Who Want to Certify but Don’t Know How to Start  
So you’re ready to start certifying your people? Here’s how to start the process.
22  Go RVing Has Multi-Platform Media Plan in 2016
Three new versions of the popular “Away” ads--including two 30-second television spots and one sixty-second online spot--will feature a female narrator and research showing  80 percent of RV purchase decisions are influenced by women.

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Other Issues

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    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by
  • January 2017 

    Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D
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