March 2016 Issue of RV Executive Today

Table of Contents

10  2016 Looks Good: Dealers Expected to Match Inventory to Retail Demand           

RV dealers believe 2016 will be another good year for them but will be cautious when building inventory.         
12  Total RV Shipments Up 4.9%, Travel Trailers Shoot Past Pre-Recession Levels    
Some 64 percent of the units delivered in 2015 were travel trailers. Class B and C motorhomes also grew robustly.      

14   Power to the People: How Strong Employee Retention Practices Create Value in Your Dealership  
Employee-centered policies don’t have to break the bank to make workers want to stay at your dealership.
16  Proposed HUD Rule Redefining RVs is Critical to the Industry  
The proposal--years in the making--finally brings clarity for manufacturers, dealers, and campground operators.           

18  Ian Isley of Affinity RV Chosen as Spader Scholarship Recipient  
Service manager Ian Isley is the second recipient of a scholarship to attend Spader’s leadership development program.         

20   Ask Jeff: Dealers Who Want to Certify but Don’t Know How to Start  
So you’re ready to start certifying your people? Here’s how to start the process.
22  Go RVing Has Multi-Platform Media Plan in 2016
Three new versions of the popular “Away” ads--including two 30-second television spots and one sixty-second online spot--will feature a female narrator and research showing  80 percent of RV purchase decisions are influenced by women.

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Other Issues

  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
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