Table of Contents
10 2016 Looks Good: Dealers Expected to Match Inventory to Retail Demand
RV dealers believe 2016 will be another good year for them but will be cautious when building inventory.
12 Total RV Shipments Up 4.9%, Travel Trailers Shoot Past Pre-Recession Levels
Some 64 percent of the units delivered in 2015 were travel trailers. Class B and C motorhomes also grew robustly.
14 Power to the People: How Strong Employee Retention Practices Create Value in Your Dealership
Employee-centered policies don’t have to break the bank to make workers want to stay at your dealership.
16 Proposed HUD Rule Redefining RVs is Critical to the Industry
The proposal--years in the making--finally brings clarity for manufacturers, dealers, and campground operators.
18 Ian Isley of Affinity RV Chosen as Spader Scholarship Recipient
Service manager Ian Isley is the second recipient of a scholarship to attend Spader’s leadership development program.
20 Ask Jeff: Dealers Who Want to Certify but Don’t Know How to Start
So you’re ready to start certifying your people? Here’s how to start the process.
22 Go RVing Has Multi-Platform Media Plan in 2016
Three new versions of the popular “Away” ads--including two 30-second television spots and one sixty-second online spot--will feature a female narrator and research showing 80 percent of RV purchase decisions are influenced by women.