June 2019 Issue of RV Executive Today



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10   RV Dealership Benchmarks Showed Increase in Expenses and Decrease in Profits for 2018
Compare your dealership’s margins and expense ratios with other dealerships in RV Executive Today’s annual benchmarking issue.
14   Dealer Survey: Inventory Reductions Continue
U.S. and Canadian RV dealers are accepting narrower profit margins in order to reduce the size of their inventories, but they also believe market conditions are improving, according to the latest Robert W. Baird & Co. quarterly survey.
16   RV Rental Fleet Size and Revenue Remain Stable in 2019
Almost half of respondents in the annual RV Rental Association survey have no plan to change their fleet size.  And almost 40 percent say their rental revenue was either flat or down last year.
18   Bricks-and-Mortar RV Rental Operators Say Peer-to-Peer Websites Help Their Business
Peer-to-peer online platforms are providing competition to traditional RV rental businesses, but quite a few dealers who rent say the platforms provide a helpful new marketing channel.
19   Visualize This: How to Use Pinterest and Instagram to Drive RV Sales
Humans are a visually oriented species. Capture eyeballs by posting your dealership’s enticing photos on these two image-driven platforms.  
24   The Chance to Save Thousands on RVDA Convention Registration Is Going, Going…
Dealers who register at least one person by June 30 for this year’s convention/expo lock in the discounted rate for the rest of their company’s attendees, no matter how much later they sign up. Get topnotch training at the largest educational event designed solely for RV dealers and their staff. The convention takes place Nov. 11-15 in Las Vegas. See page 25 for the registration form.