July 2016 Issue of RV Executive Today

Table of Contents

10    Manufacturers Introduce New Motorhome Models at Midsummer               

Several reintroductions, a lithium-ion battery-operated model, and lots of plush interior upgrades are among the season's new offerings. 
25 Years of Peace of Mind: Protective's XtraRide RV Service Agreement       
The XtraRide RV Service Agreement Program has enjoyed RVDA’s exclusive endorsement for 25 years, bringing profit opportunities for dealers and quality protection for customers. Protective Life Insurance Company’s Bill Koster discusses the program’s history and future in this special Q&A.        

14      What to Do When an RV Manufacturer Goes Under     
When manufacturers cease operations, dealers can find themselves with tens of thousands of dollars of uncollectible debt.  Here’s advice for making the best of a bad situation.   
15    Keeping Sanity and Profitability in Family-Owned Dealerships 
Only 33 percent of family owned businesses survive the transition from first-generation ownership to the next generation, according to the Small Business Administration.  Here’s a strategy for improving the odds.           

18    Dale Carnegie Leadership Course Will Be Offered to Young Execs at RVDA Convention  
Dale Carnegie’s Cory McGuire will present a special half-day training session in conjunction with the Nov. 7-11 convention.  Attendees will learn how they can create employees who care about the dealership and want to see it succeed.    

20       Certifiably Professional: See Who Recently Got Certified or Recertified      
Shouldn’t your employees be on this quarterly list of trained professionals?   

22     Web Activity Spikes at GoRVing.com 
Visits to the website’s “Find Dealers” directory were up 56 percent over last year, and the number of leads in the industry-only section has shot up more than 300 percent this season.     

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Other Issues

  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
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