January 2019 Issue of RV Executive Today



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Table of Contents 
10   Dealership Training Is the Solution for Today’s Impatient Customers  
Meeting consumers’ expectations gets harder with every technological advance. Ongoing employee training is essential to ensure your dealership can wow both new and longtime customers. 

11    How to Earn RV Technician Certification  
Start preparing for certification today, before the spring selling season gets started. 


14    There’s a Special Organization Just for Certified Dealership Employees 
The Society of Certified RV Professionals honors both newly certified employees and those who maintain certification over the years, and it encourages dealers to do the same. The Society also facilitates professional development and training.
  

17     10 Steps to the Sale 
The more customers a salesperson can get through each of these 10 steps, the more units he’ll sell, says this sales expert. 


19      Serving Up a Special 
Here’s an example of how to use service discounts and menus to bring customers into your dealership.
 

20     Certifiably Professional 
See who earned certification—or recertificationduring the past quarter from the Mike Molino RV Learning Center and the RVDA-RVIA RV Service Technician Certification program. 

21   Dan Kussow: To Lead Them, You Must Be Able to Do What They Do      
Parts and service director Dan Kussow of Van Boxtel RV has the know-how to do everything his staffers do. In fact, he’s a certified RV technician and holds all five of the fixed-ops certifications offered by the RV Learning Center. 


Also:
12  Maintaining Certification
16  Jessica Wahl Is Executive Director of Outdoor Recreation Roundtable
21  New RECT Reports from IDS Provide Industry Scorecard