January 2017 Issue of RV Executive Today

Table of Contents
8   Targeting the Market                      

Go RVing will use data from an extensive new consumer study to help it reach new RV buyers in 2017.  The study points to three particular demographic groups that are receptive to RV messaging.

10-12   Dealership Marketing: The Message and the Media   
Make sure your dealership makes the most of another strong selling year by creating a marketing plan with these tips from experts.   
13   Follow Those Prospects!          
Use remarketing to keep your ads in front of individuals who have already visited your website.          
14  Manufacturers Are Expanding--Will Staffing Become an Issue?          
RV manufacturers are scrambling to keep up with robust consumer demand, and new factories are springing up all over. Where will the new employees come from?          

18    Who Made the List?         
The Society of Certified RV Professionals recognizes the individuals who became certified or recertified during the past quarter.

    Winnebago’s Dan Hall: Certification “Feels Like Having a Degree in the RV World”      
Winnebago parts specialist Dan Hall, recently honored by the Society of Certified RV Professionals, says getting his certification 15 years ago has helped him advance professionally and financially.   

16       Dealership Personnel Learn F&I Skills at Diversified Training Course

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Other Issues

  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
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