January 2017 Issue of RV Executive Today

Table of Contents
8   Targeting the Market                      

Go RVing will use data from an extensive new consumer study to help it reach new RV buyers in 2017.  The study points to three particular demographic groups that are receptive to RV messaging.

10-12   Dealership Marketing: The Message and the Media   
Make sure your dealership makes the most of another strong selling year by creating a marketing plan with these tips from experts.   
13   Follow Those Prospects!          
Use remarketing to keep your ads in front of individuals who have already visited your website.          
14  Manufacturers Are Expanding--Will Staffing Become an Issue?          
RV manufacturers are scrambling to keep up with robust consumer demand, and new factories are springing up all over. Where will the new employees come from?          

18    Who Made the List?         
The Society of Certified RV Professionals recognizes the individuals who became certified or recertified during the past quarter.

    Winnebago’s Dan Hall: Certification “Feels Like Having a Degree in the RV World”      
Winnebago parts specialist Dan Hall, recently honored by the Society of Certified RV Professionals, says getting his certification 15 years ago has helped him advance professionally and financially.   

16       Dealership Personnel Learn F&I Skills at Diversified Training Course

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Other Issues

  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com
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