January 2016 Issue of RV Executive Today

Table of Contents

    
10  Ford Makes RV Industry News in Louisville          

The Detroit automaker has inked a deal with Thor Industries subsidiary Livin' Lite to make Ford-branded truck campers, travel trailers, toy haulers, and more.         
    
11  Winnebago and REV Group Announce Expansion Plans   
In another sign that the motorhome market is reviving, two RV manufacturers will expand their production plants.      

12   Keystone Automotive's Bill Rogers on What Consolidation Will Mean for Dealers 
Keystone Automotive Operations has integrated the RV market's top three parts and accessories distributors. What will this mean for dealers?  

15  Towable Builder Vanleigh's First Louisville Show
The Tiffin family's luxury fifth-wheel manufacturing company is on the roll as distribution of its high-end Vilano gradually expands across the country.         

16  Take the Peak Off Peak Season
Here's how to restore cash flow to the slow months and take some of the hectic out of your busy season.       

18    Dealers Alert: NHTSA is Cracking Down on Recall Rules and Regs
Last summer's $35 million fine against Forest River Inc. was NHTSA's way of saying the RV industry is under scrutiny. RV dealers also have legal obligations -- it's illegal to sell or lease a new unit that's part of a safety recall unless the defect is fixed before the customer takes possession.     

20   Ask Jeff: Everything You Wondered About Certifying or Recertifying 
Mike Molino RV Learning Center Chairman Jeff Pastore fields your questions about how to get your employees certified and keep them that way.

23  Go RVing's 2016 Media Plan Targets Digital
For the first time ever, digital will surpass TV as the largest portion of Go RVing's advertising spend.


















        
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