Table of Contents
10 Robust Tow Vehicle Market Bodes Well for RV Industry
Ram’s Heavy Duty 3500 pickup, which roars into dealerships this spring, has a 35,100-lb. towing capacity and includes just about every comfort and amenity imaginable. Even SUVs—such as Ford’s Explorer—are getting upgrades in towing capacity.
11 Electric RVs Take Baby Steps
Short driving ranges still limit the use of EVs as RVs, but where there’s a will, there’s a way, as these pioneers show.
14 Neither Snow nor Football Can Deter RV Show Attendees
Bad weather and competition from professional football playoff games couldn’t keep large numbers of people away from RV consumer shows in several big cities early in January. Strong attendance has dealers hopeful for another good year.
17 Get the Most from RV Show Leads with this Before-During-And-After Strategy
Preparation should start weeks in advance with a pre-show email campaign alerting prospects and offering freebies to those who attend. And start following up while you’re still at the show.
18 Total RV Shipments Decline Slightly in 2018
RV shipments slipped 4.1 percent in 2018, but the total number of RVs built was the second highest in decades.
20 Selling to the Mass Market Versus Selling to the High End
If your salespeople sound the same with every customer, they may not be picking up on cues that differentiate the high-end client from the mass-market client.
24 Go RVing’s 2019 Dealer Tie-In Program Kicks Off
Leverage the power of Go RVing’s national marketing campaign to help you kick off the camping season. Participate in the tie-in program for retailers and gain access to Go RVing leads, an image library, and display materials.