February 2019 Issue of RV Executive Today

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Table of Contents 
10   Robust Tow Vehicle Market Bodes Well for RV Industry   
Ram’s Heavy Duty 3500 pickup, which roars into dealerships this spring, has a 35,100-lb. towing capacity and includes just about every comfort and amenity imaginable. Even SUVs—such as Ford’s Explorer—are getting upgrades in towing capacity.  

11    Electric RVs Take Baby Steps   
Short driving ranges still limit the use of EVs as RVs, but where there’s a will, there’s a way, as these pioneers show.  

14    Neither Snow nor Football Can Deter RV Show Attendees  
Bad weather and competition from professional football playoff games couldn’t keep large numbers of people away from RV consumer shows in several big cities early in January. Strong attendance has dealers hopeful for another good year.

17    Get the Most from RV Show Leads with this Before-During-And-After Strategy  
Preparation should start weeks in advance with a pre-show email campaign alerting prospects and offering freebies to those who attend. And start following up while you’re still at the show.

18     Total RV Shipments Decline Slightly in 2018  
RV shipments slipped 4.1 percent in 2018, but the total number of RVs built was the second highest in decades.

20    Selling to the Mass Market Versus Selling to the High End  
If your salespeople sound the same with every customer, they may not be picking up on cues that differentiate the high-end client from the mass-market client.  

24   Go RVing’s 2019 Dealer Tie-In Program Kicks Off       
Leverage the power of Go RVing’s national marketing campaign to help you kick off the camping season. Participate in the tie-in program for retailers and gain access to Go RVing leads, an image library, and display materials.