February 2016 Issue of RV Executive Today

Table of Contents

10  Gearing Up for Opportunity           

The RV industry is back, sales are booming, and customers are ready to buy. Is your staff ready to seize the opportunity? Give them the tools they need to succeed.         
12  New Website for RV Techs Is a Hit    
Have you visited www.RVTechnicianToday.com yet? It's the RV Learning Center's new online resource for service professionals. Find the most recent recalls, how-to repair articles, and more.      

14   2016 Show Season Starts off in High Gear  
Low gas prices are boosting sales at some exhibiting dealerships and, as one show director says, "It's a really good time to be in the RV industry."    

16  Asian Automakers Eying the RV Tow Vehicle Sector 
Honda and Nissan aren't gunning for domination of the lucrative tow-vehicle market--they're just hoping for a small slice of it. Both automakers introduced new pickup models at the North American International Car Show in Detroit last month.          

18  FTC Kicks the Tires on Motor Vehicle Retailing 
The agency has renewed its scrutiny of the franchise system, holding a recent hearing on whether state franchise laws help or hurt consumers.         

20    Certified Parts Manager Is Honored for His Service 
For parts manager David Smith of All Seasons RV in Yuba City, CA, training his staff for certification is just part of the job.     

21  CEUs: The Key to Keeping Your Certification
If you're a certified technician or fixed-ops manager/specialist, you need continuing education units to maintain your status. Here's where you can find them.

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    Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D
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    RV dealer confidence remains high; meet 2017 RVDA chair Darrel Friesen; latest DSI results show manufacturer performance dipped; 15 manufacturers receive Quality Circle Award; Jeff Hirsch is J.B. Summers Award winner
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    Win the tech shortage war; former Navy SEAL is fulltime RVer;give new hires what they need to succeed;team building for sales managers; financials in family-run dealerships
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    Strong summer sales boost dealer confidence; Ford Super Duty pickup has increased tow capacity; fitting employees' personalities to the right job position; training all employees to think and act like salespeople; Go RVing introduces RV lifestyle to
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    Special convention preview issue; Dale Carnegie training session; companies to demo product benefits at convention; embracing market disruption so the dealership survives; a simple customer follow-up technique that increases sales; an update on servi
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    RV manufacturers introduce motorhomes at midsummer; Protective's XtraRide RV service contract celebrates 25 years as RVDA-endorsed service; keeping sanity and profitability in family-owned dealerships; Dale Carnegie course to be offered at RVDA conve
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    Annual benchmarking study, net profit margin rises, RV rental revenue continues to climb, celebrate the national parks, Feds to measure economic impact of outdoor rec industry on U.S. economy, improved interview questions for better hiring, state and
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