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December 2016 Issue of
RV Executive Today
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Table of Contents
RV Dealers’ Confidence Remains High Heading into the Off Season
Towable sales growth in the four to six percent range and healthy inventory turn rates made for strong dealer confidence at the end of the year.
Meet 2017 RVDA Chairman Darrel Friesen
The Yuba City, CA, dealer says finding a solution to the parts issue, addressing the effects of industry consolidation, and improving warranty reimbursement are some of the items on his plate for the coming year.
DSI Survey Results: Manufacturer Performance Dipped Industry Wide in 2016
Motorhome and towable manufacturers’ performance either slipped or remained flat, according to dealers who participated in RVDA’s annual survey.
15 Manufacturers Receive RVDA’s Quality Circle Award
These companies were honored for their high-level performance in reliability/quality, parts, warranty, and sales.
Jeff Hirsch of Campers Inn Receives 2016 James B. Summers Award
Hirsch, RVDA’s longest serving chairman of the board, takes home the association’s top honor.
RVDA Chairman Honors Four with Service Awards at Annual Meeting
2016 chair Brian Wilkins thanked two dealers and two industry partners for their work on behalf of the industry.
20-21 Highlights from the 2016 RV Dealers International Convention/Expo
22 RV Business Announces Top 50 Dealer Award Recipients
Society of Certified RV Professionals Honors 5 Dealership Employees
Click image for PDF
preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid