April 2017 Issue of RV Executive Today

Table of Contents
 
10   Latest KOA Camping Report is Breath of Fresh Air                          

More Americans are camping--and for longer periods of time--according to KOA's annual study. Millennials and Gen Xers are now the largest demographic groups, but even Generation Z teenagers are enthusiastic about camping. Also: A closer look at RV camping.
 
14   Travel Trailer Sales Jump 16% in 2016, Surpass 240,000 Units       
Almost all segments of the RV market grew, but travel trailer sales hit it out of the park.    
       
15     Jay Flight Still Tops in Travel Trailers             
Find out which other brands dominated their markets in this annual report.            
  
          
16   Forest River, Keystone Keep Their Number One Positions in Travel Trailers, Fifth Wheels            
Forest River sold a quarter of all travel trailers last year, and Keystone sold slightly less than a quarter of all fifth wheels.            
 

18     RV Rentals--An Overlooked Opportunity? 
Rental operations are scrambling to keep up with consumer demand, but some dealers remain on the sidelines. Also: Tips for getting started, plus how to cater to international visitors.  


24
    Certifiably Professional: A Quarterly Update of Who Earned Certification/Recertification         
Here's the latest list of dealership employees to be recognized by the Society of Certified RV Professionals.     

Also:
20   RV Dealer Mark Bretz is SBA's Montana Small Business Person of the Year
25   Profile of Certified Parts Manager Allen Cockcroft    






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Other Issues

  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
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