April 2016 Issue of RV Executive Today

Table of Contents

10    RV Rentals Roaring Down the Road           

Dealers with rental operations report continued growth in their 2016 reservations, and many plan to add units to their fleet.         
12    Annual Travel Trailer Sales Exceed 207,000 Units     
Leading the way in 2015’s RV retail sales blast were travel trailers, the most popular product type.        

13     Jay Flight and Cougar Maintain Brand Leadership Positions  
Find out which manufacturer brands were the top five in each RV product segment.
14   Forest River Continues to Gain Travel Trailer & Fifth Wheel Market Share  
Since 2013, Forest River has moved from 22 percent to 26 percent of the travel trailer market.        

16   eBay Motors Creates New Listing to Help RV Dealers Promote Inventory Nationwide
Sales director Roy Daves discusses the approaches used by RV dealers who are successful on eBay Motors.

20     Why You Should  Consider Digitizing Your F&I Process  
Completing the credit pre-approval process online reassures customers they can buy when they get to your dealership.
22   Can F&I Outsourcing Make Money for Your Dealership?
A specialized F&I department is too expensive for some dealers. Outsourcing provides access to expertise that’s otherwise unaffordable.

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Other Issues

  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
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