April 2015 Issue of RV Executive Today

Table of Contents

10  Go RVing's 2015 Promotion Cycle       
Go RVing is expanding into Video on Demand (VOD) advertising to reach the growing number of consumers who watch TV through sites like Hulu.

12  2014 Travel Trailer Sales Surpass 2007 Level
Sales of travel trailers--the most popular RV category--exceeded the sales peak set in 2007. Fifth wheel sales also grew solidly last year but are still below the sales peak set in 2006.  
    
14  Forest River Increases its Lead in Travel Trailer Market Share 
Forest River captured a quarter of the travel trailer market in 2014, while Keystone remained the leader in fifth wheel market share.     

16  2015 RV Rental Market Starts Strong         
Some rental dealers are expecting a blockbuster year and say their early reservation rates are twice as high as this time last year.    

18 4 Myths of Recreational Financing           
It's the F&I manager's job to debunk these common myths and ensure customers understand how RV financing works.   

23 Dancing with Warranties       
Dealerships are at constant risk of attracting lawsuits. You can limit your exposure by inserting these clauses into your purchase agreement.

24 Getting the Most from RV Show Leads       
Get the maximum return on the time and effort you spend participating in RV shows with this comprehensive before-during-and-after strategy. 





        
Click on image for PDF

Other Issues

  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com
  • January 2017 

    Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D
  • December 2016 

    RV dealer confidence remains high; meet 2017 RVDA chair Darrel Friesen; latest DSI results show manufacturer performance dipped; 15 manufacturers receive Quality Circle Award; Jeff Hirsch is J.B. Summers Award winner
  • November 2016 

    Win the tech shortage war; former Navy SEAL is fulltime RVer;give new hires what they need to succeed;team building for sales managers; financials in family-run dealerships
  • October 2016 

    Avoiding burnout; ensuring the customer has a good F&I experience;looking beyond the resume to find great hires;how to hold service advisors accountable;sales team building; Society of Certified RV Professionals list of recently certified and recerti
  • September 2016 

    Strong summer sales boost dealer confidence; Ford Super Duty pickup has increased tow capacity; fitting employees' personalities to the right job position; training all employees to think and act like salespeople; Go RVing introduces RV lifestyle to
  • August 2016 

    Special convention preview issue; Dale Carnegie training session; companies to demo product benefits at convention; embracing market disruption so the dealership survives; a simple customer follow-up technique that increases sales; an update on servi
  • July 2016 

    RV manufacturers introduce motorhomes at midsummer; Protective's XtraRide RV service contract celebrates 25 years as RVDA-endorsed service; keeping sanity and profitability in family-owned dealerships; Dale Carnegie course to be offered at RVDA conve
  • June 2016 

    Annual benchmarking study, net profit margin rises, RV rental revenue continues to climb, celebrate the national parks, Feds to measure economic impact of outdoor rec industry on U.S. economy, improved interview questions for better hiring, state and
  • May 2016 

    Selling service at the dealership; 10-step script for service writers; preparing for digital customers; RV consumer education; senators urge HUD to adopt RV definition; RVDA members provide units for Go RVing displays at LPGA events
  • April 2016 

    RV rental operations continue growing; travel trailer sales exceed 207,000 units; Forest River gains more market share; eBay Motors creates new listing; digitizing your F&I process; outsourcing F&I; tire and wheel service contracts; Camper's Inn to c
  • March 2016 

    2016 dealer sentiment index; total RV shipments up 4.9% in 2015; employee retention practices; proposed HUD rule defining RVs is critical to industry; Ian Isley receives Spader scholarship; how to start the process of certifying your employees; Go RV
  • February 2016 

    Training employees for success, new website for RV service professionals, 2016 RV show season starts in high gear, FTC puts auto franchise system under its microscope, finding CEUs for recertification
  • January 2016 

    Livin' Lite to make Ford-branded RVs; Keystone's Bill Rogers on effects of consolidation; restoring cash flow to slow months; NHTSA crackdown on recall rules; Go RVing's media plan targets digital
  • December 2015 

    Meet 2016 RVDA Chairman Brian Wilkins; dealers comfortable with inventory levels; DSI survey shows manufacturers need to improve on parts and warranty; Quality Circle Award recipients; three dealers receive Chairman's Awards; 2015 J.B. Summers Award
  • November 2015 

    Using video on your website; how to handle objections; defusing the irate customer; sometimes the best motivator is fear; determining technician productivity level; service department profitability;how fixed-ops employees affect repeat business; how
  • October 2015 

    Preventing negative employees from infecting your team; the impact of fixed-ops employees on customer satisfaction; getting and using sales testimonials; using video to sell RVs; a 5-point website inspection; service department performance indicators
  • September 2015 

    Positive RV retail market trends continue; strong employee retention practices; tapping into pent-up demand for service; 10 things customers won't tell you; selling to women;creating "wow" in your parts department; Dan Saltzgiver; convention update;
  • August 2015 

    special convention preview issue; tips for RV salespeople from convention keynoter Scott McKain; the correct way to ask for more referrals; proposed overtime rules may require changes to dealership pay plans; spotlight on dealer Mick Ferkey
  • July 2015 

    RV rental revenue is up and fleet size is stable; a successful rental dealer gives advice on which business model to use; RV industry gets temporary exemption from commercial drivers license requirement; Society of Certified Professionals recognizes
  • June 2015 

    Benchmark your dealership against others around the country; Baird & Co. says RV sales outlook is good; tips for getting more from your spends on third-party sites; seven habits of highly successful RV dealers; ensure your social media promotions don
View all