Marketing Consultant to Examine
Social, Digital Marketing Costs at Convention/Expo
(Fairfax, VA) – Annie Wheeler-Rusch, account and social media director from Wheeler Advertising, will lead a workshop on determining the proper balance of costs for digital and social media marketing in comparison to industry averages in the digital marketing track at the 2021 RV Dealers Convention/Expo. The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.
“Are You Paying Too Much for Digital and Social Media Marketing?: Compare Your Costs to Real-Time Industry Averages” takes place Wednesday, November 10 from 9:00 a.m. - 10:00 a.m. This workshop will examine what Search, Facebook, YouTube, Display, OTT and more should be costing you.
The learning objectives for this session include:
- What digital & social media marketing should be costing you.
- How to evaluate your current marketing costs.
- Industry averages for budget allocation.
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.
Visit www.rvda.org/convention for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook by following #RVDAConEx.