Go RVing Names New Ad Agency

Following an extensive review process, Go RVing has named FCB-Chicago as its official Agency of Record, responsible for building upon Go RVing’s strong brand identity across all consumer platforms. Genuine Interactive (Boston) is Go RVing’s new website developer.

FCB’s work will include all creative, media, brand, and strategic messaging. Their first work for Go RVing launched in May with the brand-new Go On A Real Vacation campaign. New campaign elements, messages, and media formats will continue to roll out over the coming weeks and months.

Go RVing’s website is a trusted informational resource for prospective RV buyers and give uses the ability to quickly find local RV dealers, RV rental operators, RV retail shows, and campgrounds. Genuine Interactive is taking a fresh look at the website’s purpose and consumer expectations and is creating a new experience that is user-friendly and highly data driven. The new website, to be launched later in 2020, will be more interactive as it invites consumers to take a journey with real-life RV travelers who share their stories and adventures.