Paige Bouma of RVTrader to Present Workshop on Increasing Rental Revenue at RVDA Convention/Expo

Register at advanced registration rates now through August 31

(Fairfax, VA) The rental education track at the 2019 RV Dealers Convention/Expo will include an hour-long workshop from Paige Bouma, Vice President for Trader Interactive's Recreational Brands. Bouma, a new convention speaker, has extensive experience in digital advertising, large-scale partnerships, customer service, and dealership consultation.

Bouma’s “The Rise of the RV Renter: Tapping into the Newest RV Revenue Stream” workshop starts at 2:00 p.m. on Wednesday, Nov. 13 and features exclusive research into who rental consumers are - from demographics to their online behaviors. Over half of these individuals rent an RV 2-3 times before purchasing and 76% of renters saying they are likely to buy in the next 2 years. Bouma will share insights needed to convert these consumers time and time again.

During this workshop attendees will learn:

  • What separates an RV renter from an RV buyer
  • Ways to meet an RV renters' expectations for their rental experience
  • How to create an environment to help convert renters into buyers

The 2019 Convention/Expo matrix is now available, click here to view/download it. Visit the convention website for a complete list of speakers and workshops.

The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center. The tracked education program includes targeted content on F&I, sales, social media/eMarketing/BDC, fixed operations, rental operations, and general management. In its planning, the convention committee focuses on providing dynamic presentations on the most important relevant and timely topics in the RV industry. The committee strives to offer a program that includes both well-known experts from within the RV industry, as well as new presenters with fresh and thought-provoking ideas from other industries.

The Mike Molino RV Learning Center is a leading resource for targeted publications, certification programs, online learning, and live workshops – all designed exclusively for dealership staff. The professional development and educational resources offered by the Learning Center help dealers maintain professionalism and efficiency.

For more information about the RV Learning Center, go to The RV Learning Center is a tax-exempt organization as described in section 501(c)(3) of the Internal Revenue Code. Contributions may be tax deductible as charitable donations.