Kenect Co-Founder Graham Anderson to Host Workshops on Generating 5-Star Reviews and Communicating with Customers at RVDA Convention/Expo

Register at advanced registration rates now through August 31

(Fairfax, VA) Marketing expert and Kenect’s Chief Marketing Officer Graham Anderson will present two hour-long workshops in the social media/eMarketing/BDC education track at the 2019 RV Dealers Convention/Expo. Anderson, one of fifteen new convention speakers, helps RV dealerships across the country to manage and generate thousands of online reviews.

Anderson’s first workshop “The Reason Why Your Google Reviews Are Making or Breaking Your Dealership,” begins at 9:00 a.m. on Wednesday, Nov. 13. According to Harvard Business School, a one-star increase in a business’s rating could mean up to a 5-9% increase in revenue. Anderson will teach attendees how negative reviews and low volume of reviews impact business, effective practices for generating 5-star reviews, and how a dealership will benefit from high online ratings.

His next workshop, “How Are Dealerships Communicating in 2020?,” takes place on Thursday, Nov. 14 at 2:00 p.m. Anderson will explain how to capitalize on communication tools that their customers are already consuming. Attendees of this educational session will learn how to effectively reach their customers on the most current communication tools, methods to capture more inbound leads through social media platforms and texting, and how to get more and faster responses.

The 2019 Convention/Expo matrix is now available, click here to view/download it. Visit the convention website for a complete list of speakers and workshops.

The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center. The tracked education program includes targeted content on F&I, sales, social media/eMarketing/BDC, fixed operations, rental operations, and general management. In its planning, the convention committee focuses on providing dynamic presentations on the most important relevant and timely topics in the RV industry. The committee strives to offer a program that includes both well-known experts from within the RV industry, as well as new presenters with fresh and thought-provoking ideas from other industries.

The Mike Molino RV Learning Center is a leading resource for targeted publications, certification programs, online learning, and live workshops – all designed exclusively for dealership staff. The professional development and educational resources offered by the Learning Center help dealers maintain professionalism and efficiency.

For more information about the RV Learning Center, go to The RV Learning Center is a tax-exempt organization as described in section 501(c)(3) of the Internal Revenue Code. Contributions may be tax deductible as charitable donations.