Marketing Expert Samantha Scott Will Deliver Content Strategies to Reach New Buyers at RV Dealers Convention/Expo


(Fairfax, VA) Marketing expert Samantha Scott, APR, President of Pushing the Envelope, Inc., will show dealers how to leverage cutting-edge content and data strategies to reach new buyers during two workshops at the 2018 RV Dealers Convention/Expo, scheduled for Nov. 5-9 at Paris Las Vegas. 

Scott's first workshop in the social media/eMarketing education track, ‘Storytime: Reaching Millennials with Content’ takes place on Wednesday, Nov. 7 at 3:15 p.m. Studies show millennials now have the greatest buying power of any generation alive. In this session, Scott will review what content marketing really is and reveal just how easy it is to incorporate it in existing efforts to amplify millennial exposure within a RV dealer's customer base. Video preview of workshop

During this workshop, attendees will learn:

  • What content marketing really is
  • How easy it is to create content that resonates with millennials and others
  • How to effectively use that killer content to grow your audience and develop leads and sales

For her second workshop, ‘Click Currency: Guide to Remarketing’, Scott will review Google and Facebook remarketing and how RV dealers can use it to generate more leads and sales. This advanced session takes place on Thursday, Nov. 8 at 9 a.m. Video preview of workshop

During this workshop, attendees will learn:

  • The difference between remarketing and retargeting
  • How to leverage data to improve both Pay-Per-Click and Facebook ad campaigns
  • How to turn lost customers into new customers

Pushing the Envelope, Inc., is a Certified Woman Owned Business marketing communication firm offering strategic communication services since 2006.  Scott has been published in The New York Times, USA Today online, UK Daily, and more. Scott is a national-level speaker who has produced flagship store grand openings for international brands and facilitated strategic marketing and community relations for multi-million-dollar facilities.

The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center. Each year the Convention Committee focuses on featuring new presenters, like Doug Christiansen, Marcus Sheridan and Gabrielle Bosché, to keep the content relevant and fresh for dealers.

Dealers and their professional staff registering for the 2018 RV Dealers Convention/Expo by June 30th not only secure the lowest rates available, but they also lock in the discounted early bird pricing for every other dealership employee, no matter when they register. Online registration is available on the RVDA website, along with a fillable PDF that can be printed and faxed or mailed.

The convention will also feature the Solution Center, an expo of the RV industry’s top companies, offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 364-5518 or send an e-mail to jnewhouse@rvda.org.       

Visit www.rvda.org/convention for regular updates as the convention approaches.  You can also get convention updates on LinkedIn, Twitter, and Facebook.