Media eMarketing Track Workshops Announced for the 2018 RV Dealers Convention/Expo
Education Will Focus on New Strategies
and Best Practices to Maximize Results
(Fairfax, VA) To stay savvy in the realm of social media and digital
marketing requires constantly learning and upgrading skills and knowledge. The
Social Media and eMarketing track of the 2018 RV Dealers Convention/Expo
features five top trainers who can help dealers make sense of the digital world
and use it to their advantage.
The 2018 RV Dealers Convention/Expo, Nov. 5 - 9 at Paris Las Vegas, is
the premier education and networking event for dealership professionals.
This track is for dealers who seek to learn what’s hot and what’s not
in social media, understand the language of digital analytics, or just be able
to follow and make sense of a conversation with your IT vendor or marketing
staff. The track also has a new presenter for 2018; Wayne Brubaker of RVAdPros
will present his workshop, "Do You Know What’s on Your Website? Best
Practices, Case Studies and Video-Virtual Strategies" on Wednesday,
November 7. This session is devoted to outlining the best practices used by the
top RV dealership website providers.
In addition to a new presenter, the track features four presenters well
known in our industry who specialize in social media and digital marketing for
dealerships. Rich Delancey of Level 5 Advertising, Samantha Scott of Pushing
the Envelope, Scott Meyer of 9 Clouds, and Ron Wheeler of Wheeler Advertising
are also featured in the Social Media/eMarketing track.
All the workshops are one hour in length to keep the sessions dynamic
and focused. Following are the workshops and presenters for each session, and full
descriptions and speaker
bios are available on the convention website.
Wednesday, Nov. 7
“Make the Switch to Dynamic Ads: Get Higher
Click Through Rates, Better Ad Position, Lower Cost and More Buyers” featuring Ron
“Paying for SEO: The Good, the Bad, the Ugly”
featuring Rich Delancey
“Do You Know What’s on Your Website? Best
Practices, Case Studies and Video-Virtual Strategies” featuring Wayne Brubaker
“Storytime: Reaching Millennials with Content”
featuring Samantha Scott
Thursday, Nov. 8
“Click Currency: Guide to Remarketing” featuring
“SPECIAL SESSION - Content Marketing: How to
Sell RVs Online Without Selling RVs” featuring Scott Meyer
“Facebook and Instagram Marketing for RV Dealers”
featuring Scott Meyer
“Advanced Dynamic Facebook and Instagram
Marketing” featuring Scott Meyer
addition to top-rated repeat presenters, the convention committee each year
seeks out first-time speakers to keep content relevant and fresh for
dealers. Among this year's newcomers are
Gabrielle Bosché of The Millennial Solution and Marcus Sheridan of Marcus
Sheridan International. Bosché will present workshops on managing millennial
employees and marketing to the millennial generation. Sheridan will discuss
marketing to digital consumers and improving the RV customer’s buying
The convention will also feature the Solution Center, an expo of
the RV industry’s top companies offering products and services to help dealers
improve profitability. Companies interested in partnership and sponsorship
opportunities and exhibitor information can contact Julie Newhouse at (703)
364-5518 or send an e-mail to firstname.lastname@example.org.
for regular updates as the convention approaches. You can also get convention updates on LinkedIn,
Twitter, and Facebook.