Education Workshops

Dealer owners and general managers will learn valuable ways to run their store and manage their teams for prime results. Workshops and speakers subject to change. 

North American Economy with a Global Spin 

Wednesday, November 13
9:00 - 10:00 a.m.

John Peak, Wells Fargo Commercial Distribution Finance (CDF)

During this special session, John Peak, Senior Vice President, Business Development and Global Capital Markets Leader for Wells Fargo Commercial Distribution Finance (CDF), will provide an overview of the North American economy. Peak will address key economic and market trends affecting dealer sentiment and RV sales, and the challenges and opportunities that are impacting dealers and lenders.

Stop That Screeching! Gaining and Greasing Your IT Security Bearings

Wednesday, November 13
9:00 - 10:00 a.m.

Joe Zueger, Workplace IT Management

Joe Zueger, President of Workplace IT Management and a 30-year IT services veteran, will lead this session and provide you with a framework that will help make sense of managing IT risk in your organization. Joe will cut through the “alphabet soup” of IT security standards by providing attendees with an understanding of the underlying objectives associated with a comprehensive IT security approach. Next, Zueger will present examples of risk reduction solutions dealerships can deploy that will address current threats like ransomware, C-level executive fraud, and other prevailing cyber security issues.

During this workshop, attendees will learn:
  • Universal objectives of a strong IT risk management approach
  • Dealership-friendly security solutions and how they reduce risk
  • How IT security is changing the nature of small business IT support solutions

Can't We All Just Get Along? Owners, Management, Employees and "Family": Dynamics, Dysfunction and Doing What It Takes to Keep the Business in the Family 

Wednesday, November 13
2:00 - 3:00 p.m.

Jane Warner, Bank of the West

This workshop is intended for owners, management and family members that are currently involved with issues of employing family members and/or business succession to family owners. The workshop is also useful for those who want to get started on the process of business succession and avoid much of the conflict for the future. All attendees will leave with handouts for identifying key issues and next steps for resolving conflict. 

During this workshop, attendees will learn:
  • Family dynamics that can damage or destroy the success of a long-standing family business
  • A road map to assessing the issues
  • Options for resolving family vs owner vs management conflict  

SPECIAL SESSION: Solving the Performance Puzzle for 2020 

Wednesday, November 13
2:00 - 4:15 p.m.

Co-presented by: Michael Rees, A World of Training and John Spader, Spader Business Management

The RV industry has had many years of good market conditions and sales increases. Some key questions for owners and managers to ask now are: Is my business ready for the next soft market? Are we positioned to thrive in the changes that are taking place in an evolving RV industry? Are we ready for future transitions, whether that might be an external buyer, or a transfer within the family? How can we identify the key metrics to monitor and manage these issues? John will take attendees through an assessment of your business, which will allow you to look at it from a strategic point of view. You will see what a successful business looks like, and learn the three growth curves. Michael will share the specific ground-level processes to install and monitor that allow you tap the potential of the dealership, including “branding” of your front-line personnel when working with the customer of today. 

During this workshop, attendees will learn:
  • Key numbers and measures to guide you in deciding whether to focus on stability or growth
  • Clearly defined processes to work the business model described above, for both stability and growth
  • Specific requirements for employees to work seamlessly with ALL customers– ALL generations! 

Win the War on Talent with Benefits to Attract and Retain the Best Employees  

Wednesday, November 13
3:15 - 4:15 p.m.

Sandra Lewandowski, Bank of America

One of the top issues RV dealerships are facing today is the struggle to attract and retain top talent. Plagued by a widespread perception problem and a tight job market, RV dealerships must evolve to recruit young people entering the workforce.  By 2030, millennials will account for 75% of the workforce . Now more than ever, people are going to college prior to seeking employment. It’s time to recognize that the younger generations have different goals and values than the candidates who came before them. RV Dealers today find that it is exceptionally hard to land the best people — and a constant struggle to retain them. Offering competitive benefits programs is now more important than ever.  But what benefits do employees really want?

During this workshop, attendees will learn:
  • Latest trends in benefits to help you spend valuable benefits dollars wisely
  • Peer success stories to build a benefits competitive edge
  • Insights into employee expectations and best practices for impactful plan outcomes

SPECIAL SESSION: Super Lawyers Panel: Flying in Formation to Prevent Litigation II 

Thursday, November 14
9:00 - 11:15 a.m.

Panel members: Rob Cohen, Scott Folkers, Chris Lowman, Harold Oehler, and Brett Richardson as moderator.

One of the highest rated presentations in RVDA history returns. This training, which is continuously updated, will focus on the very latest litigation tactics used against motor vehicle dealers and how RV dealers can better partner with manufacturers to resolve customer issues and prevent litigation.  For the first time at RVDA, the “Super Lawyers” panel will include an in-house attorney from a major RV manufacturer.  All attendees will receive access to a free PowerPoint presentation that will help them train their service employees on how to prevent litigation.

During this workshop, attendees will learn:
  • The latest dirty tricks used against dealers in litigation and how to combat them
  • Practical strategies for partnering with your manufacturer to resolve customer issues and prevent litigation
  • Techniques for limiting time out of service
  • How to effectively respond to claims

Pulling Back the Curtain on RV Dealer's Commercial Insurance Needs: Fill Gaps in Coverage & Lower Your Premium

Thursday, November 14
2:00 - 3:00 p.m.

Presenters: Mike Neal, Tom Finwall and Todd Moody, Brown & Brown Dealer Services

This presentation will provide an industry update and solutions to the escalating rates and issues with open lot coverage and will identify several common coverage gaps that leave your assets and dealership exposed.  Industry experts will provide unique solutions to filling the gaps and reveal other solutions to significantly lower your insurance costs immediately, and over time.  These solutions are not theories—they are proven methods that are reshaping the industry.  If you are tired of overpaying for commercial insurance and want to ensure your assets/dealership are not exposed as your primary defense, this workshop is for you.

During this workshop, attendees will learn:
  • Open Lot/Dealer Blanket – What is a weather deductible aggregate? / Industry update and solutions
  • Garage Keepers/Garage Liability/Business Income--Identifying & Covering Common Coverage Gaps
  • Cyber Liability & EPLI – What is your primary defense against lawsuits? Your policy – or your assets?
  • Workers Comp – Are you paying the full rate? Learn how you can pay in a small fraction of the manual rate

The Science of Managing, Motivating and Retaining Millennials 

Thursday, November 14
2:00 - 3:00 p.m.

Gabrielle and Brian Bosché, The Millennial Solution

65% of employees admit to looking for another job right now. In this workshop you’ll learn the seven things you must do to retain your top talent and the 4-step process you need to know to never lose an employee again. Millennial experts Gabrielle and Brian Bosché will explain how managers should conduct "Stay Interviews," develop training programs that work, and create a team atmosphere everyone loves.
During this workshop, attendees will learn:
  • What a healthy turnover is, and what will cripple or kill your business
  • Ways to gain, train and retain qualified talent in the RV industry
  • How to conduct "stay interviews" and develop training programs that work, and create a team atmosphere everyone loves

Growing Value: Eight Drivers to Significantly Increase the Value of Your Business 

Thursday, November 14
3:15 - 4:15 p.m.

Brad Stanek, 
The Stanek Group at Morgan Stanley

For many, your company is your largest asset. Yet as owners, we are not always clear on the actions to take on a day-to-day basis to maximize the value of our businesses. How do we know we are concentrating on the right areas? How can we be sure we are not making the wrong decisions? Learning how to master the eight key value drivers will help to increase the value of your business and make it more attractive to future prospective buyers. In fact, data shows that by increasing your proficiency in these eight drivers, it can increase the value of your business over time by as much as 70 percent. Whether you want to sell your business soon or just want the peace of mind that comes from knowing that you’re building an asset for the future, the eight value drivers give you an immediate and quantifiable return on investment. 

During this workshop, attendees will learn:
  • Eight key value drivers and the impact they can have on a business' value
  • Actions dealers can take to improve value driver scores
  • Key factors to obtaining future buyers

FEMA: RV's Role in the Temporary Housing Mission

Thursday, November 14
3:15 - 4:15 p.m.

Repeated at 4:30 p.m.

Presenters: Parker W. Holloway and Kate Murphy, FEMA

This informative session will be delivered twice on Thursday, November 14. FEMA is using travel trailers again as one solution to their temporary housing mission. Learn about how RVs are making a difference in the first steps of the long-term recovery process and allowing survivors to remain in their community and near their home to speed in their recovery. Focus will be on the details of a housing mission, how RVs fit into the mission, and the lessons learned from the 2017-2018 hurricane seasons. In addition to the repeated workshops, Holloway and Murphy will give a preview of the session on Wednesday during RVDA’s annual meeting.

During this workshop, attendees will learn:
  • How RVs are making a difference in the first steps of the long-term recovery process
  • Important details of a housing mission and how RVs fit into that mission
  • FEMA’s expectations when buying a travel trailer, and the lessons learned from the 2017-2018
    hurricane seasons

Weed at Work Creates “High” Stakes for Employers Dealing with Evolving Cannabis Laws: Are Employers Ready? 

Thursday, November 14
4:30 - 5:30 p.m.

Kelly Pinkerton, KPA

With medical and recreational marijuana use becoming legal in more states nationwide, you may be wondering what kind of drug-testing policy your business should have. The answer to that question depends on several factors: the types of jobs that are done and the degree to which they’re safety-sensitive, legal requirements that may apply to your business, and your company culture. We will discuss a general overview of these considerations, so you can determine what policy is right for your organization. 

During this workshop, attendees will learn:
  • Workplace accommodations for medical marijuana use 
  • Best practices for a drug-free workplace policy 
  • How HR should respond to marijuana legalization

Compliance Update: Aggressive Regulators, New Risks and Harsh Penalties for Dealer Conduct 

Friday, November 15 
8:00 - 9:00 a.m.

Randy Henrick, Randy Henrick & Associates

In this 2019 compliance update, we will discuss: i) recent enforcement actions by the CFPB and FTC in new fields of dealer activity and the CFPB’s citing aftermarket products as a leading item of service member complaints; ii)  FTC and state Attorney General UDAP enforcement activity in other key areas including spot deliveries; safety recalls; privacy and safeguards; collection practices and repossessions; and advertising.  For advertising, we will review the legal requirements that regulators most frequently look for as well as enforcement actions to show things that regulators have cited in assessing whether an advertisement is unfair or deceptive; iii) increases in penalty amounts for UDAPs and other violations and examples of large penalties imposed on dealers. This presentation will review recent cases, pronouncements, and enforcement actions on both the federal and state levels to assist RV dealers in identifying conduct that may be out of compliance and particularly susceptible to regulatory enforcement or litigation.  State Attorneys General are empowered to enforce federal as well as state consumer protection laws against auto dealers and have been active in doing so. We will show who has been most active and discuss plaintiff attorney priorities in trolling for clients as well. 

 During this workshop, attendees will learn:
  • Best practices to comply with the new areas of focus on “regulation by enforcement" 
  • How penalties for compliance violations have increased substantially
  • "Best Practices" changes to sales and F&I and how to document and protect your dealership if claims are made

Cannabis Compliance and Everything In Between: Hot Topics in HR Compliance 

Friday, November 15
9:15 - 10:15 a.m.

Kelly Pinkerton, KPA

With the many regulatory changes that are constantly evolving, we will discuss how RV dealers can get compliant with policies such as employee drug use (cannabis in the work place), employee handbooks, to name a couple. Kelly will discuss the importance of not only getting your organization compliant, but how does your organization stay compliant. Helpful tools and best practices. Are employers ensuring that they're capturing signature acknowledgements from their employees on policies in the work place? Is HR related training being administered- if so, are they sure it's compliant? Dominating headlines this year was the threat of opioid addiction in the workplace. Addressing and managing drug use and drug testing will remain one of the most challenging issues for employers who are tasked with making sure their workforce is efficient and operating safely and productively going into 2020. We will also discuss preparing for workplace violence. Workplace safety is a hot topic that should be at the top of all employer's minds. 
During this workshop, attendees will learn:
  • Compliance rules with state and federal changes
  • Development and implementation strategies to stay compliant
  • Policies and training tools that are specific to new laws and regulations