Education Tracks

Education Workshops

Dealer owners and general managers will learn valuable ways to run their store and manage their teams for prime results.

Workshops and speakers subject to change. 


SPECIAL SESSION:  Solving the Performance Puzzle for 2020

Wednesday, November 13
2:00 - 4:15 p.m.

Co-presented by: Michael Rees, A World of Training and John Spader, Spader Business Management

The RV industry has had many years of good market conditions and sales increases. Some key questions for owners and managers to ask now are: Is my business ready for the next soft market? Are we positioned to thrive in the changes that are taking place in an evolving RV industry? Are we ready for future transitions, whether that might be an external buyer, or a transfer within the family? How can we identify the key metrics to monitor and manage these issues? John will take attendees through an assessment of your business, which will allow you to look at it from a strategic point of view. You will see what a successful business looks like, and learn the three growth curves. Michael will share the specific ground-level processes to install and monitor that allow you tap the potential of the dealership, including “branding” of your front-line personnel when working with the customer of today. 

During this workshop, attendees will learn:
  • Key numbers and measures to guide you in deciding whether to focus on stability or growth
  • Self-assessment tools that allow you to rank your dealership in regard to its readiness for stability and growth
  • A business development model designed to map out the next steps to healthy, strong and stable growth for your company
  • The best personality traits for employees to show how your dealership is differently better
  • Specific requirements for employees to work seamlessly with ALL customers– ALL generations!
  • Clearly defined processes to work the business model described above, for both stability and growth
This workshop will include hand-out materials for dealers to take home for implementation of what they learn.


SPECIAL SESSION: Super Lawyers Panel: Flying in Formation to Prevent Litigation II

Thursday, November 14
9:00 - 11:15 a.m.

Panel members: Chris Lowman, Rob Cohen, Harold Oehler and Brett Richardson as moderator.

One of the highest rated presentations in RVDA history returns. This training, which is continuously updated, will focus on the very latest litigation tactics used against motor vehicle dealers and how RV dealers can better partner with manufacturers to resolve customer issues and prevent litigation.  For the first time at RVDA, the “Super Lawyers” panel will include an in-house attorney from a major RV manufacturer.  All attendees will receive access to a free PowerPoint presentation that will help them train their service employees on how to prevent litigation.

Attendees will learn:

  • The latest dirty tricks used against dealers in litigation and how to combat them
  • Practical strategies for partnering with your manufacturer to resolve customer issues and prevent litigation
  • Techniques for limiting time out of service
  • How to effectively respond to claims

Growing Value: Eight Drivers to Significantly Increase the Value of Your Business

Thursday, November 14
3:15 - 4:15 p.m.

Brad Stanek

The Stanek Group at Morgan Stanley

For many, your company is your largest asset. Yet as owners, we are not always clear on the actions to take on a day-to-day basis to maximize the value of our businesses. How do we know we are concentrating on the right areas? How can we be sure we are not making the wrong decisions? Learning how to master the eight key value drivers will help to increase the value of your business and make it more attractive to future prospective buyers. In fact, data shows that by increasing your proficiency in these eight drivers, it can increase the value of your business over time by as much as 70 percent. Whether you want to sell your business soon or just want the peace of mind that comes from knowing that you’re building an asset for the future, the eight value drivers give you an immediate and quantifiable return on investment. 

During this workshop, attendees will learn:

  • Eight key value drivers and the impact they can have on the value of your business
  • Actions dealers can take to improve value driver scores
  • Key factors to obtaining future buyers

The Science of Managing, Motivating and Retaining Millennials 

Thursday, November 14
2:00 - 3:00 p.m.

Gabrielle and Brian Bosché, The Millennial Solution

During this workshop, attendees will learn:

  • The 4 C's of customer experience... and how to master each
  • How to craft the ultimate customer experience ... from search to sale (and beyond)
  • Training techniques for your team on customer experience in 5 minutes or less
  • The 3‐step process to make the customer experience sticky (i.e., They can't stop talking about it)


Compliance Update: Aggressive Regulators, New Risks and Harsh Penalties for Dealer Conduct

Friday, November 15 
8:00 - 9:00 a.m.

Randy Henrick, Mosaic Compliance Services, LLC

In this 2019 compliance update, we will discuss: i) recent enforcement actions by the CFPB and FTC in new fields of dealer activity and the CFPB’s citing aftermarket products as a leading item of service member complaints; ii)  FTC and state Attorney General UDAP enforcement activity in other key areas including spot deliveries; safety recalls; privacy and safeguards; collection practices and repossessions; and advertising.  For advertising, we will review the legal requirements that regulators most frequently look for as well as enforcement actions to show things that regulators have cited in assessing whether an advertisement is unfair or deceptive; iii) increases in penalty amounts for UDAPs and other violations and examples of large penalties imposed on dealers. This presentation will review recent cases, pronouncements, and enforcement actions on both the federal and state levels to assist RV dealers in identifying conduct that may be out of compliance and particularly susceptible to regulatory enforcement or litigation.  State Attorneys General are empowered to enforce federal as well as state consumer protection laws against auto dealers and have been active in doing so. We will show who has been most active and discuss plaintiff attorney priorities in trolling for clients as well. 

 During this workshop, attendees will learn:

  • Best practices to comply with the new areas of focus on “regulation by enforcement" 
  • How penalties for compliance violations have increased substantially
  •  changes to sales and F&I and how to document and protect your dealership if claims are made

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Please Note -  Companies unaffiliated with RVDA may reach out to exhibitors and offer hotel rooms and attendee lists. It is a growing problem for all trade shows. No one should be reaching out to you to book a room.

All exhibitors will receive an attendee list directly from RVDA's Julie Newhouse . . for FREE!  In most cases, those that chose to rent a list from one of these unaffiliated companies didn't get anything in return for their money.