Social Media & eMarketing Education Workshops

Presenters in this track will help dealership leaders to understand the potential, limitations, and best practices in social media and emarketing from leading professionals in the field. Attendees are eligible to earn continuing education units (CEUs) for their participation in applicable Vendor Training +Plus sessions and the RV Learning Center's educational workshops.

Workshop and speaker info will be updated as sessions are confirmed - check back regularly! 

WEDNESDAY, NOVEMBER 8

Social Media for Growth: Pick the Right Channels, Develop Leads, and Measure Your Results

Wednesday, November 8
3:15 - 4:15 p.m.


Samantha Scott
Pushing the Envelope, Inc.

Social media use by businesses is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees will learn how to create content that motivates, develops and nurtures audiences (as well as their team), strategically choose the channels they engage on and how to optimize them for peak performance, and audience research and maintenance performed, and how to measure it all to attribute leads, sales and revenue accurately – and improve them.

During this workshop, attendees will learn:
  • How to identify the most effective channels for your dealership and how to optimize them
  • Specific tips for leveraging the top social media channels of today
  • How to definitively determine the ROI of your efforts on and offline, and in each department

THURSDAY, NOVEMBER 9

Predictive Marketing with Marketing Automation and Big Data

Thursday, November 9
9:00 - 10:00 a.m.


Scott Meyer
9 Clouds

Behavioral data enables targeted and low-cost conquest of new customers. Best of all, digital marketing makes it easy to implement. In this session, learn to track online behavior and predict who is ready to purchase. This includes building customer profiles and sending potential customers who are showing interest online, even if they haven't filled out a form. Then, take the important step of putting the information into action with marketing automation. You will learn how to follow-up with leads based on their online behavior and which sales techniques work best for tracked leads. Your store can use digital data to predict who is ready to buy. Spend your time quickly con-questing those buyers.

During this workshop, attendees will learn:
  • Learn what marketing automation is and how to use it to grow sales
  • Track who is viewing your website and what they are looking at so you know how to market to them
  • Contact customers based on their interests for increased sales conversion

Marketing for Millennials: The Game Has Changed and So Should Your Methods

Thursday, November 9
10:15 - 11:15 a.m.


Samantha Scott
Pushing the Envelope, Inc.

Who better to discuss millennial marketing best practices than a marketing leader who also happens to be a millennial? Samantha Scott, APR will take attendees on a trip inside the mind of the largest generation, help them understand what drives this unique audience, and how to best communicate with and persuade them.

During this workshop, attendees will learn:
  • What makes millennials tick and what distinguishes them from other generations
  • How to best reach and communicate with them
  • How to motivate them

Do You Know Your Unique Value Proposition? How to Stand Out In A Crowded Market

Thursday, November 9
3:15 - 4:15 p.m.


Samantha Scott
Pushing the Envelope, Inc.

Many dealerships sell what you sell. What makes you different? In this workshop, attendees will learn how to identify what sets them apart from their competition (beyond product lines), from culture and customer service to market and promotions. Then, they’ll learn key tips for integrating and communicating their unique value proposition into every team and customer interaction to make their dealership stand out.

During this workshop, attendees will learn:
  • What a unique value proposition (UVP) or competitive advantage really is
  • How to determine your dealership’s UVP
  • How to apply your UVP to stand out among your competitors and in the minds of consumers

Advanced Facebook Marketing

Thursday, November 9
4:30 - 5:30 p.m.


Scott Meyer
9 Clouds

The average American spends 50+ minutes a day on Facebook. Move beyond boosted posts and promoted pages in this session to learn the advanced techniques that grow your leads and sales using Facebook ads. The reach and surgical targeting of Facebook continues to improve. Attend Advanced Facebook Marketing to learn what is next and what actually works for RV dealers on the world's largest social network.

During this workshop, attendees will learn:
  • How to use advanced targeting including behavioral data and credit score indicators
  • How to connect Facebook Lead Ads with your CRM to follow-up in a targeted way and see conversion for specific customers
  • How to create dynamic inventory ads on Facebook, so ads change with price and detail updates to your inventory

FRIDAY, NOVEMBER 10