2016 Rental Workshops and Presenters

NOTE: Schedule and presenters subject to change. RVDA will not be selling audio recordings of education sessions following the event due to a last minute cancellation by the vendor that provided this service in the past.


Rental Track

Brad Bacon

PleasureLand RV Center, Inc.

Michael Carr

Brandface®


Rich DeLancey

Level 5 Advertising

Tonya Eberhart

Brandface®
               

Harvey Fisher

Ally Financial

Bob Harkins

American Guardian Group of Companies

Scott Krenek

Krenek RV Center

Martin Onken

Expedition Motor Homes, Inc.
 

 
 
 
 

Leslie Pujo, Esq.

Plave Koch PLC

Roger Vergara

RH Power & Associates

Sheril Vergara

RH Power & Associates

Rental Education Track

Specifically planned to address the unique issues faced by dealers operating rental departments and for those considering getting into this growing segment of the industry. Attendees are eligible to earn continuing education units (CEUs) for their participation in applicable Vendor Training +Plus sessions and the RV Learning Center's educational workshops.

TUESDAY, NOVEMBER 8

Your Million Dollar RV Rental Business
A Mini Rental School, sponsored by RVRA in partnership with MBA Insurance

 

Tuesday, November 8
12:00 p.m. - 2:15 p.m.

Presenters:

  • Martin Onken, Expedition Motor Homes, Inc.
  • Scott Krenek, Krenek RV Center
  • Leslie Pujo, Plave Koch PLC
  • Brad Bacon, PleasureLand RV Center, Inc.

During this session, rental experts will share the steps that rental dealers follow daily in regards to people, dealership processes and products. The presenters will also help you develop your "Million Dollar RV Rental Business".

WEDNESDAY, NOVEMBER 9

Rental Agreements for the New Millennium

Wednesday, November 9
9:00 a.m. - 10:00 a.m.


Leslie Pujo, Esq.
Plave Koch PLC

Through a survey of state laws and cases, participants will gain a deeper understanding of the nuts and bolts of RV rental agreements. This session will review the federal and state regulations governing RV rental practices and agreements, including a brief update of new legislation. In addition, the RV Rental Law session will examine new challenges created by technological advances. Bring your questions and “war stories” for a free-flowing, interactive session.

After attending this session, you will be able to:
  • Describe the legal basis for using a specialized RV rental agreement
  • Identify best practices for creating an RV rental agreement and complying with multi-state issues
  • List the key issues and topics that should be addressed in the RV rental agreement, including legal challenges created by technological advances, such as electronic agreements and connected vehicles
  • Explain the consequences of failing to provide a compliant RV rental agreement.

Transforming Customer Complaints into Opportunities

Wednesday, November 9
2:00 p.m. - 3:00 p.m.


Cory McGuire
Dale Carnegie Training® of Nevada


A complaint doesn’t have to be a negative experience. There are two aspects of complaints: the emotional and the logical/rational. Resolving complaints requires dealing with both. By clarifying complaints, lowering anxiety for both parties, using practical guidelines, and applying a process that deals with both the emotional and rational factors, you can build stronger customer relationships. This 60-minute workshop will provide useful strategies and guidelines for successfully resolving customer complaints. 

After attending this program, you will be able to:

  • Apply methods to manage emotions and reduce stress when resolving complaints.
  • Analyze the root causes of complaints to identify opportunities for strengthening customer relationships.
  • Transform complaints into additional sales and service opportunities.

  • Six Core Elements You Need to Become the Face of Your Business and a Star In Your Market

    Wednesday, November 9
    3:15 p.m. - 4:15 p.m.


    Tonya Eberhart and Michael Carr
    Brandface®

    Ideal for dealership owners who are-or wish to become-the face of their business.  In every market, there is generally ONE company that stands above the rest in each industry.  Often, those companies are #1 because they have a personal connection with their customers.  Learn how personal branding impacts business growth & the main principles behind an iron clad brand and position that takes the #1 spot in the market.

    Key Points To Be Covered Within the 6 Core Elements Include:
    • Brand positioning examples
    • Brand imaging examples
    • Content marketing examples
    • Website branding examples
    • Collateral material branding examples
    • Social media and email marketing branding examples
    After attending this program, you will be able to:
    • Understand what it really takes to be the recognizable face of your brand
    • Employ the main principles behind creating an unforgettable position in your market
    • How to extend your personal brand to all your marketing platforms.

    THURSDAY, NOVEMBER 10

    Balanced Marketing - The Importance of Digital and Traditional Marketing

    Thursday, November 10
    9:00 a.m. - 10:00 a.m.


    Roger Vergara
    RH Power & Associates, Inc.

    Advertising in the RV industry is now more complex and confusing than ever. The digital marketing age has descended upon us in force with an abundance of highly targeted and personalized messages serving up consumers constantly from all angles and corners. Yet careful attention must be paid to not abandon traditional advertising as these sources are still prevalent today plus continue to have great power and ability to influence and generate response. In this session, attendees will be able to identify which digital and traditional medias are hot and which are not. So, which to use? This seminar will cover the ever changing dynamics of dealer advertising and how to implement a balanced program of marketing for superior results.

    After attending this program, you will be able to:
    • Describe the preferred relationship between online and offline marketing sources
    • Explain why your creative message is so critical to the success of your campaign
    • Establish a total marketing budget and still retain profitability.

    Web Analytics for Dealers

    Thursday, November 10
    2:00 p.m. - 3:00 p.m.


    Rich DeLancey
    Level 5 Advertising

    This session will cover the ins and outs of website design, metrics and analytics. We will take a dive into where your website visitors coming from, what are they doing and next steps to take to capture leads so that web visitors become customers for life. Learn how to promote products your website so that you can engage with customers before they shop your competitors. No IT Degree Required. Learn what questions you should be asking your internet managers and vendors in a way that is easy to understand and remember.

    After attending this program, you will be able to:
    • Review common website design practices that keep visitors engaged and shopping on your website longer
    • Evaluate your current website performance to eliminate what is not working and what is so that you can increase website performance
    • Implement best website practices to capture leads and allow visitors to shop often and longer.

    You've Gone Digital...Now What?

    Thursday, November 10
    3:15 p.m. - 4:15 p.m.


    Sheril Vergara
    RH Power & Associates, Inc.

    Need to get your hands around your dealership’s digital marketing strategy? Sheril combines her RV dealership management background with her advertising and marketing expertise to provide proven techniques to maximize all technological opportunities to increase engagement for selling opportunities. In this workshop, she will offer: 
    • Proven strategies to implement an effective prospect-to-lead engagement process
    • Steps for developing a successful internet selling system targeted to connected consumers
    • Proven techniques to maximize all technological opportunities to increase engagement for selling opportunities
    • How to incorporate digital selling techniques with existing retail sales techniques. How to foster a successful and well managed digital selling environment
    • How to take incoming digital leads through the proven steps to culminate the sale successfully. How to measure your ROI…it’s called traffic!
    After attending this program, you will be able to:
    • Implement and develop a successful internet selling system targeted to connected consumers
    • Maximize all technological opportunities to increase engagement for selling opportunities
    • Operate a successful and well managed digital selling environment that will culminate more sales.

    Making Sense and Cents Out of Your Digital Data

    Thursday, November 10
    4:30 p.m. - 5:30 p.m.


    Rich DeLancey
    Level 5 Advertising

    So you have a 24% bounce rate, a 44% impression share and a 11% conversion rate. What do you do with that other than let it clog up your desktop? This fast paced, plain-spoken workshop will help you determine how to turn your digital data into profitable opportunities for your dealership. No IT degree required. Learn your next steps to achieving digital results.

    After attending this program, you will be able to:
    • Decide which data in your Google Analytics is important and worth monitoring
    • Ask the right questions to your SEM providers to ensure their campaigns are profitable
    • Measure social media in a way that drives results.

    FRIDAY, NOVEMBER 11

    Compliance and Ethics: F&I and the Law

    Friday, November 11
    8:00 a.m. - 9:00 a.m.


    Bob Harkins
    American Guardian Group of Companies

    Law, selling with integrity and the need for every dealership to develop a CMS or compliance management system. Are you compliant? During the workshop, participants will learn a 10-step check list for creating a compliance process and compliance management system. Attendees will learn that developing compliance and F&I best practices will increase revenue while also maintaining good customer relations and sound business practices.

    After attending this program, you will be able to:
    • Identify the Seven Deadly Sins of F & I
    • Describe the importance of compliance with the Truth in Lending Act when disclosing
    • Develop a dealership compliance culture at your dealership.

    Compliance: The Current Legal Landscape and How it Applies to You

    Friday, November 11
    9:15 a.m. - 10:15 a.m.


    Harvey Fisher
    Ally

    Keeping up with current trends in the compliance arena is quite a challenge. As the rules of the road change, it is necessary to actively manage risk for your dealership from advertising to customer delivery and beyond. We will be discussing the content in the general flow of how a customer would interact with you to purchase an RV. For example, we will talk about advertising, then sales, then F&I, etc.

    After attending this program, you will be able to:
    • Understand the components of deception in UDAP and how they relate to dealership advertising
    • Recognize how ECOA and GLB impact your business
    • Analyze dealership processes to determine if they comply with UDAP, ECOA and GLB
    • Identify topics that are high on the compliance radar this very moment.