Lindsay Shearon

 Dealer OMG

Lindsay's professional career began in traditional media but quickly migrated over to social media when she experienced the trackable, hyper-targeted capabilities it offers. Her focus in the automotive industry has given her a deep understanding of the needs of a dealership and how to converge them with a social media strategy that is unique to your target audience in your city. 

Facebook M.D.: Prescribing Messages for Your Customers through Facebook & Instagram

Wednesday, November 13
3:15 - 4:15 p.m.

Lindsay Shearon, Dealer OMG

The average American scrolls over 300 feet per day on their mobile device. Done well, social media is one of the most engaging, targeted ways to advertise with the most trackable results. But, if you aren't putting your ads in front of the right person, with the right message, at the right point in their path to purchase, your efforts will be in vain. Throughout this workshop, dealers will gain an understanding of how to identify their customer base among the millions of social media users through a combination of third-party data warehouses, Facebook users' behaviors and interests, and their own CRM. We will also delve into the various types of creative offered by Facebook and Instagram, from story advertisements to dynamic collection ads to lead ads, and which types of campaigns each are most appropriately utilized. Leave the RV Dealers Convention/Expo with the confidence that your social media investment is working for you, not against you.

During this workshop, attendees will learn:
  • Tactics to target in-market shoppers using data from Oracle, Facebook, and your CRM
  • To properly segment their website re-targeting audiences and inventory to ensure that customers are served based on their actions they took on your website
  • Engagement building skills to become creative utilizing tools available to everyone (no graphic design degrees required!)