ROI to ROE: Identifying the Factors of A Great Experience and Measuring the Impact
Thursday, November 14
2:00 - 3:00 p.m.
By 2020, customer experience will overtake price and product as the key brand differentiator. The purpose of physical stores has shifted to engagement and connection. Experience starts with why. In our qualitative research, we identified five universal intentions of experience; Task, Social, Discover, Entertainment, and Aspiration. Let’s take a look at developing a more valuable experience for you and your brand.
During this workshop, attendees will learn:
- The key drivers of a great experience
- The direct impact great design has on experience
- How a person’s intention in visiting a space ultimately frames their experience