Maxwell Materne

 Garage Composites

As a native New Orleanian, Max Materne has owned and operated his family motorcycle dealership since 2002. His entry to the powersports industry did not take the conventional passion driven start, but rather it originated from the desire to fill the void of an untapped motorcycle market. By starting a dealership with a business mindset and no preconceived notions he has created principals, process and procedures aimed at driving profit with a premium experience. Max joined the consulting powerhouse of Garage Composites in 2015 and has been running service management training academies for the powersports and marine industries ever since. 

Service, It’s Time to Rethink What’s Right 

Thursday, November 14
9:00 - 10:00 a.m.

Maxwell Materne, Garage Composites

For the last three decades, not much has changed when it comes to a service department, but can that be said about anything else? 30 years ago, the Amazon was only a river, Uber was a thing pretentious people said and Tinder was how you started a fire, but for some reason we still operate our service departments in the same way we did back then. In this workshop, we will discuss what it takes to make a service department for the 21st century, how to staff it, how to structure it and most importantly where to put all that extra money you’ll have once you do it! 

During this workshop, attendees will learn:
  • Building a service department for a customer experience
  • Staffing service for success
  • How to double your money with a process

What an @$$! Dealing with Unreasonable Customers

Thursday, November 14
2:00 - 3:00 p.m.

Maxwell Materne, Garage Composites

You wake up just before your alarm, refreshed and ready for the day. Your spouse made coffee and a glorious breakfast. There was no traffic on your way into work all while you listen to your favorite upbeat album. You high five your staff as you strut into your office, sit at your desk and check your voicemail only to learn a new vocabulary of expletives. That guy, the one you bent over backwards for last week, has literally called you the “worst ever!” This seminar is about those experiences, your reaction, and the fallout or resolution that results.

During this workshop, attendees will learn:
  • Ways to get into the mindset for combating anger and close mindedness
  • When you’re right, but more importantly when you’re wrong
  • How to create loyal customers through bad experiences 

Increasing Your Labor with Process, Not Prayer 

Thursday, November 14
3:15 - 4:15 p.m.

Maxwell Materne, Garage Composites

Service writers don’t see themselves as sales people, so for them calling a customer for more money feels like torture.  This workshop focuses on the easy tools and simple steps that make more money with the work that is already in your shop. 

During this workshop, attendees will learn:
  • Relationships sell, how to make a friend and why it's important
  • Selling is all about presentation, the best format to make the BIG sale
  • Getting to "yes," how to build value in a sale