Matt Gilroy

 The Omnia Group


Matt is the Key Account Manager at The Omnia Group, an employee selection and management consulting firm. Matt partners with his clients to select top talent, build high performing teams, develop effective management strategies and create succession planning using behavioral assessment tools and concepts. Throughout the course of his career, he has engaged audiences through training and presentations covering topics specific to a multitude of industries. Through his personal and professional experiences, he has proven a success in establishing and developing key relationships. As a veteran of the U.S. Marine Corps, Matt received and provided extensive training in valuable leadership initiatives. With over 15 years of program, territory, operational and account management, he has partnered with hundreds of clients in the fields of education, healthcare, staffing, pharmaceuticals, and athletics to achieve the highest standards. 

Service with a Twist: Coaching Service Advisors to Sell

Thursday, November 14
4:30 - 5:30 p.m.

Matt Gilroy, The Omnia Group

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If I wanted to sell, I would be on the lot…the familiar, fundamental outlook of anyone who is not on the showroom floor. It’s no secret that some service advisors dislike selling and visibly cringe when presented with a service revenue goal. Their strengths revolve around helping people get their RVs back on the road but given their front-line status with your customers, they have opportunities to increase revenue too. And to take advantage of that, you might think announcing a goal and tying it to a monetary incentive will inspire your team – who doesn’t love some extra cash? Instead, it instantly instills a sense of panic or, worse, a disgruntled view of the dealership. Is there a way around this snag before you lose your best advisors? Yes! If you’re creating a sales culture in your service department, you must make suggestive selling comfortable for the customer-centric advisor personality. Gaining insight into your advisor’s natural work practices and communication style allows you to play into their strengths and navigate around weaknesses when it comes to making confident suggestive sellers of your service team. Remember, it’s not sales, it’s service…with a twist. 

During this workshop, attendees will learn:
  • Key insights into your service advisors’ natural work practices and communication styles
  • How to recognize the motivators of your service advisor team 
  • Steps to create a coaching program that maximizes your team’s success