Paige Bouma


Serving as Vice President for Trader Interactive's Recreational Brands, Paige Bouma brings nearly 15 years of experience in powersports and RV advertising media. With extensive experience in digital advertising, large-scale partnerships, customer service, and dealership consultation - Bouma has proven to be an exceptional leader within these industries. Her professional and personal passion for the RV industry, combined with her years of experience, has allowed her to consistently develop comprehensive digital advertising solutions that meet the needs of RV dealers of all sizes across the nation.

The Rise of the RV Renter: Tapping into the Newest RV Revenue Stream

Wednesday, November 13
2:00 - 3:00 p.m.

Paige Bouma, RV Trader

RV shipments are slowing, but RV rentals continue to be on the rise. Nearly ⅔ of dealers reported seeing double-digit increases in their rental revenue - making this a revenue source you can’t afford to miss… or mess up. We’ll share exclusive research into who these rental consumers are from demographics to their online behaviors and how you cannot just meet, but exceed, their expectations.  But it’s not just about the short-term gain. With over half of these renters renting 2-3 times before purchasing and 76% of renters saying they are likely to buy in the next 2 years - we want to make sure you have the insights you need to convert these consumers time and time again.

During this workshop, attendees will learn:
  • What separates an RV renter from an RV buyer
  • Ways to meet RV renters' expectations for their rental experience to help close the deal
  • How to create an environment that helps convert renters into buyers