The Reason Why Your Google Reviews Are Making or Breaking Your Dealership
Wednesday, November 13
9:00 - 10:00 a.m.
When customers look at a company with low reviews, they will almost immediately turn tail and run. Unfortunately, a lot of dealers don't put a high priority on making sure they have dozens or hundreds of 5-star reviews. As word-of-mouth marketing shifts towards an online review-based economy, online reviews have become increasingly more important. Online reviews have been shown to impact 67.7% of purchasing decisions, and this number only stands to grow as technology becomes more credible and as consumers become more vocal. For business owners, the time to start leveraging these reviews to impact your business is now. According to Harvard, a 1-star increase in your rating can mean a 5-9% increase in revenue. If you own a business, this stat should light a fire to start doing more with your reviews. So, the question becomes not whether you should use customer reviews but how to use these reviews to the biggest advantage. It all comes down to understanding how customers engage with these reviews when making large purchase decisions. This WILL make or break your dealership in the years to come. Is your dealership going to hop on the train, or be left behind in the dust?
During this workshop, attendees will learn:
- How negative reviews and low volume of reviews impact business
- The best practices for generating 5-star reviews in the 21st Century
- How your dealership will benefit from high online ratings