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Committee on Excellence Releases Task Force Reports on Improving Consumer Satisfaction

The Go RVing Committee on Excellence released the final reports of its five task forces that studied consumer satisfaction this week. The 40-page publication is divided into five sections covering the work of each task force: Customer Warranty; Industry Communication and Support; Industry-Wide Training; Product Quality; and Replacement Parts Availability.

Associations with members participating in the Committee on Excellence and its task forces are: RVDA; RVIA; National Association of RV Parks & Campgrounds (ARVC); and RV AfterMarket Association (RVAA).

Look for your copy in the mail soon. This is also a PDF of the full report at the end of this summary.

Each task force developed solutions to common, and in some cases, long-standing barriers to RV customer satisfaction. The reports identify the root causes of problems within each task force's specific area of responsibility and provide potential solutions to these problems.

Highlights of the reports include:

Replacement Parts Availability Task Force

  • Parts numbering/manuals/barcoding  – recommendations for parts identification
  • Parts inventory – recommends strategies for frequently used parts
  • Plus recommendations on parts obsolesce, parts delivery, and more

Customer Warranty

  • Warranty information – recommendations for online access
  • Warranty authorization – recommendation on turnaround time
  • Plus recommendations on improving the speed of warranty repairs for customers

Industry Communication and Support

  • Recommends that the industry adopt transaction standards throughout the supply chain  to improve overall customer service

Industry-Wide Training Task Force

  • Launched www.rvtrainingcalendar.org in May 2007 to serve as the RV industry's one-stop resource for all types of employee training

Product Quality

  • Identified sources of the three most serious quality problems (roof leaks, plumbing system leaks, and 12-volt electrical system issues) and instituted strategies to address these problems

"We believe these reports are a very powerful tool that industry members can use to improve customer satisfaction at their respective companies and organizations," said Committee on Excellence Co-chairmen Marty Shea and Jim Sheldon, in a joint statement. "The reports are a tremendous benchmark for measuring individual operations and procedures, as well as a very informative guide detailing how best to improve our customers' experiences."

Task force chairmen are: Ellen Kietzmann, Customer Warranty; Stan Sunshine, Industry Communication and Support; Bruce Cooper, Industry-Wide Training; John Thompson, Product Quality; and Debbie Brunoforte, Replacement Parts Availability.

"We commend the efforts of all the dedicated volunteers who served on these task forces and extend our sincere gratitude to them for the time and effort they invested in examining the complex issues affecting customer satisfaction within the RV industry and developing potential solutions," said Shea and Sheldon.

RV Executive Today and RV Technician magazines will run excerpts and reactions to the report in upcoming issues to keep the recommendations in front of dealers and the industry throughout 2008.

Full Task Force Reports on Improving Consumer Satisfaction (PDF)


         
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