RVDA Honors Towable and Motorized RV Brands with
Quality Circle Awards for Dealer Satisfaction
(Fairfax, VA) -- RVDA will honor RV brands
built by 13 manufacturers with its Quality Circle Award in Louisville,
KY, on November 26, just prior to the opening of the National RV Trade
Show. These brands/manufacturers received at least 15 dealer responses
and scored 80 percent or above in overall dealer satisfaction in the
association’s 19th Annual Dealer Satisfaction Index (DSI)
survey.
Editor’s Note: RVDA will present the recognition
awards on Monday, November 26, at 5:00 p.m. in the Coronet Ballroom at
the Crowne Plaza Hotel followed by an RVDA Members
Reception.
"The DSI Quality Circle Award recognizes the
high level of success these manufacturers have had in working with their
dealer business partners," says RVDA Chairman of the Board Jeff Hirsch
of Kingston, NH-based Campers Inn. "Their commitment to continuously
improving products and services ultimately helps dealers serve customers
better and preserves our industry’s share of consumers’
discretionary dollars."
The towable RV manufacturers/brands receiving
awards are (in alphabetical order by manufacturer):
Airstream; CrossRoads
(Zinger/Z-1/SE/Hampton); Forest River (Flagstaff Travel
Trailers and Fifth Wheels, Palomino Travel Trailers and Fifth Wheels,
Rockwood/Roo Expandables, Sierra/Sandpiper, Indiana-built
Surveyor/r-pod); Heartland (Big Country/Elk Ridge,
Bighorn/Landmark, Cyclone/Road Warrior/Torque, North Trail/Wilderness,
Prowler); Jayco (Eagle/Super Lite/HT, Camping Trailers,
Jay Feather/Select, Jay Flight/Swift/SLX, Pinnacle, White Hawk);
Keystone (Bullet/Premier, Cougar/X-lite, Passport,
Raptor); KZ (Durango, Sportsmen/Sportsmen Classic,
Spree/Spree Escape); Lance (Truck Campers); and
Prime Time (LaCrosse/Trace, Crusader/Sanibel).
The six motorized RV brands/manufacturers
receiving awards are (in alphabetical order): Forest
River; Jayco/Entegra; Leisure Travel
Vans/Triple E; Pleasure-Way;
Tiffin; and Winnebago/Itasca/ERA.
When rating their brands/manufacturers, RVDA
asks dealers to express, confidentially, their level of satisfaction on
eight core issues:
-
-
Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 19th Annual DSI survey was conducted
between April and July 2012. Four hundred and sixty-one (461) dealers
responded to the DSI this year and provided 2,709 brand ratings, an
average of nearly six per dealer. A summary of the DSI survey aggregate
results will appear in the November issue of RV Executive
Today.
RVDA is the national association representing
RV retailers. The association’s members include RV dealers, RV
rental operators, and RV AfterMarket sales and service locations. RVDA
of Canada is a national, volunteer federation of provincial and regional
RVDA associations which exists to protect and promote the interests and
welfare of RV Dealers across Canada in order to enable the industry to
maximize its potential.
