RVDA Convention/Expo Workshop Focuses on
Customer Retention through New Product Offerings

(Fairfax, VA) -- A good way to keep customers returning to the dealership is through finding ways to consistently offer them new and exciting products. On Thursday, October 4th NTP Distribution’s Donna Martin will present a special workshop entitled "New & Improved - What It Means to Your Retail Sales" during the RV Dealers International Convention/Expo in Las Vegas.

Workshop attendees will find out what factors should be considered when deciding what to sell and discover how to differentiate new products to overcome consumer resistance to buying.

Participants will also learn tips for identifying new products that fit their niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

Martin, Director of Marketing for NTP Distribution, has over 30 years of industry experience in the RV aftermarket segment. Her industry knowledge and expertise began on the retail side for a large RV aftermarket chain. With her retail experience spanning from In-store Training Manager to General Manager she has gained valuable real life experience working with the end customer.  Most recently, Martin worked with Keystone Automotive Operations to develop their RV and Trailer initiatives. After Keystone Automotive Operations acquired NTP Distribution, she transitioned into her current role at NTP Distribution.

The RV Dealers International Convention/Expo will be held October1-5, at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the RV Learning Center.

The 2012 convention will feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.

Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at (703) 591-7130 or send an e-mail to info@rvda.org.  To register and for more information on the Convention/Expo, visit www.rvda.org.