RVDA Convention/Expo Workshop Focuses
Customer Retention through New Product Offerings
(Fairfax, VA) -- A good way to keep customers
returning to the dealership is through finding ways to consistently
offer them new and exciting products. On Thursday, October 4th NTP
Distribution’s Donna Martin will present a special workshop
entitled "New & Improved - What It Means to Your Retail Sales"
during the RV Dealers International Convention/Expo in Las Vegas.
Workshop attendees will find out what factors
should be considered when deciding what to sell and discover how to
differentiate new products to overcome consumer resistance to
Participants will also learn tips for identifying new products that fit
their niche and customers, as well as what new and improved products
have the potential of breathing new life into retail sales.
Martin, Director of Marketing for NTP
Distribution, has over 30 years of industry experience in the RV
aftermarket segment. Her industry knowledge and expertise began on the
retail side for a large RV aftermarket chain. With her retail experience
spanning from In-store Training Manager to General Manager she has
gained valuable real life experience working with the end
customer. Most recently, Martin worked with Keystone Automotive
Operations to develop their RV and Trailer initiatives. After Keystone
Automotive Operations acquired NTP Distribution, she transitioned into
her current role at NTP Distribution.
The RV Dealers International Convention/Expo
will be held October1-5, at the Rio All-Suite Hotel & Casino in Las
Vegas. The convention is sponsored by RVDA–The National RV Dealers
Association, RVDA of Canada, and the RV Learning Center.
The 2012 convention will feature an exhibit
hall filled with the RV industry’s top companies offering products
and services to help dealers improve profitability. RVDA’s
Partners in Progress Brand Committees will also meet to work on
important dealer/manufacturer issues.
Companies interested in sponsorship
opportunities and exhibitor information can contact RVDA at (703)
591-7130 or send an e-mail to email@example.com. To register and for more
information on the Convention/Expo, visit www.rvda.org.