RVDA Convention/Expo Rental Workshops Planned
Back by popular demand, the RV Learning Center
is developing a series of workshops at the 2012 RV Dealers International
Convention/Expo for RV rental companies. Attendees will learn about the
nuts and bolts of RV rental agreements, updates on RV rental law, how to
choose what products to offer, and more. Here are just some of the
topics and presenters:
New Developments in RV Rental Law:
Trends and Update for 2012
Leslie Pujo, LaPlaca Pujo, PC
This interactive session will discuss new
developments in rental vehicle law during the past 12 months, including
rental contracts and insurance. The discussion will focus on legal
rules, as well as best practices for RV rental companies to adopt.
Five Ways to Kill Web Leads
Bob McCann, ARI
In this educational seminar, Bob McCann will
go over the five most common mistakes he sees RV retailers making when
he teaches online lead management best practices. He will explain what
not to do, what to do, and why, so attendees can implement proven
tactics designed to inspire positive change at their companies.
What’s Hot & What’s
Not: Roundtable & Panel Discussion
Panelists: Martin Onken, Expedition Motor Homes, Inc.
(moderator), Brad Bacon, PleasureLand RV Center, Inc., and Tom Zeilstra,
Pierce RV Supercenter
Practical, proven ideas that work and that can
immediately improve a dealership’s operation for profit,
efficiency, and safety will be the focus of this annual gathering of
both top and new rental dealers. Discussion will include a review of
product features and services that have proven to put a rental
department at risk, or lose them money and how to plan ahead to
determine what to offer customers in 2013.
Key Performance Indicators: How to
Measure if You’re Really Successful, or Just Pushing
Uphill
Martin Onken, Expedition Motor Homes, Inc
A handful of key numbers tell companies how
they are really doing in the rental business. In this session, attendees
will learn how these numbers help identify weaknesses and opportunities
and how to immediately take steps to strengthen the rental
department.
7 Low/No Cost Guerrilla Marketing
Tools
Evanne Schmarder, Roadabode Productions
Evanne Schmarder will offer seven valuable
Guerrilla tactics including Google Places, Foursquare, photo stamps, QR
codes and more. This session will be interactive with audience
participation. Attendees will walk away with a new appreciation for
imaginative, low or no cost marketing and PR techniques as well as a
number of ideas that can be quickly and easily implemented.
The RV Dealers International Convention/Expo
will be held October1-5, at the Rio All-Suite Hotel & Casino in Las
Vegas. The convention is sponsored by RVDA–The National RV Dealers
Association, RVDA of Canada, and the RV Learning Center. The 2012
convention will feature an exhibit hall filled with the RV
industry’s top companies offering products and services to help
dealers improve profitability. RVDA’s Partners in Progress Brand
Committees will also meet to work on important dealer/manufacturer
issues.
Companies interested in sponsorship
opportunities and exhibitor information can contact RVDA at (703)
591-7130 or send an e-mail to info@rvda.org.
P1224 7-31-12
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