Go Affordably, Go RVing: Go RVing TV Spots

To sign up for the Go RVing Dealer program, click here.

To view the new Go RVing TV spots, click here.

Innovative TV commercials with the same timely “Go Affordably, Go RVing” theme as the Go RVing print ads and a bold new look are designed to capture a new audience for the RV industry.

The campaign introduces Go RVing’s “Ambassadors of Affordability,” animals from the popular “What Will You Discover” print ads animated with voices and cutting-edge special effects. These new “ambassadors” will communicate RV value messages.

The Richards Group, Go RVing’s ad agency, produced four new 30-second television spots, combining existing photography with shots of current model RVs. The ads feature lighter, fuel-efficient, and attractively priced RVs to support the affordability theme of the ads.

The cornerstone of the campaign is a spot featuring the animal ambassadors singing the classic Western ballad, “Back in the Saddle Again,” in a lush forest setting.  Starring a bison, bear, and fox with a full supporting cast of animals big and small, the spot concludes with the tagline, “It’s amazing how affordable an RV vacation can be. Visit GoRVing.com for a free video. Go Affordably, Go RVing,” while on-screen signage includes a call-to-action to “visit an RV dealer” and GoRVing.com.

To sign up for the Go RVing Dealer program,  click here.