RVDA Honors Towable and Motorized RV Brands with
Quality Circle Awards for Dealer Satisfaction
RVDA honored 18 RV brands built by eight manufacturers with its
Quality Circle Award just prior to the opening of the National RV Trade
Show in Louisville, KY, on November 30. These brands/manufacturers
received at least 15 dealer responses and scored 80 percent or above in
overall dealer satisfaction in the association’s 16th Annual
Dealer Satisfaction Index (DSI) survey.
“Dealers believe the DSI is a tool to help improve
communication and the overall relationship with their
manufacturers,” said RVDA Chairman of the Board Debbie
Brunoforte. “The survey measures dealer attitudes in key
policy, product, and procedure areas that dealers say are the most
important elements in their business partnerships with
The towable RV brands/manufacturers receiving awards are (in
alphabetical order): Forest River Rockwood/Roo & Rockwood folding
camping trailers; Jayco Designer; Jayco Eagle; Jayco Jay Feather; Jayco
Jay Flight; Jayco folding camping trailers; Jayco SUTs; Keystone
Fuzion/Passport/Springdale; Keystone Montana/Cougar; Keystone
Sprinter/Bullet/Outback; KZ Coyote/Spree; KZ Inferno/MXT; KZ Sportsmen;
Open Range; and Palomino Travel Trailers & Fifth Wheels.
The three motorized RV brands/manufacturers receiving awards are (in
alphabetical order): Jayco; Tiffin; and Winnebago.
Additionally, two manufacturers of two towable brands, and one
motorized brand received DSI Honorable Mention awards for receiving
scores of 80 percent or above in overall dealer satisfaction from 10 to
14 responding dealers. They are (in alphabetical order): Airstream and
EverGreen Recreational Vehicles in the towable category and Itasca in
the motorized category.
When rating their brands/manufacturers, RVDA asks dealers to express,
confidentially, their level of satisfaction on eight core issues:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 16th Annual DSI survey was conducted between August and October
2009. Three hundred and twenty-two (322) dealers responded to the
DSI this year, and provided 1,644 brand ratings, an average of almost
five per dealer.
RVDA is the national association representing RV retailers. The
association’s members include RV dealers, RV rental operators, and
RV AfterMarket sales and service locations.