DSI Survey Provides Valuable Information to
Dealers/Manufacturers
RVDA Dealer Members Only Click
Here to Access the DSI Survey!
For the 17th consecutive year, RVDA is asking dealers to express
their level of satisfaction with their manufacturers and/or specific
brands, confidentially, through the association’s Dealer
Satisfaction Index (DSI) survey.
The DSI is not a scientific study, but measures dealers’
attitudes about their manufacturers’ performance in eight key
areas identified by RVDA’s Industry Relations Committee. The key
areas include:
-
Sales support
-
Sales territory
-
Vehicle design
-
Vehicle reliability/quality
-
Competitive price/value
-
Parts support
-
Dealership warranty support
-
Overall dealer communications
The results of this year’s DSI will help determine whether
dealer attitudes change over time as to the most important factors in
helping them sell RVs. Dealers also rate the brands they carry
based upon their performance in the eight key areas listed above. The
ratings are on a 1 to 5 scale with 5 equaling outstanding and 1 equaling
poor. Brands rated by at least 15 dealers, and receiving scores on the
eight criteria that average 4 or above, will receive the RVDA Quality
Circle Award.
Because the way in which manufactures and brands are rated has not
changed since 2007, dealers and manufacturers now can see whether a
particular manufacturer or brand is trending up, or down, in terms of
its performance in the eight key areas.
Watch your inbox for this year’s DSI survey. Make sure to fill
it out for each brand you carry and return to RVDA as soon as
possible.
